Marketing Insights: Top B2C Marketing Trends in 2023
This blog takes you through some of the top-trending practices in the B2C marketing world. Discover guidelines, tips, and insights!
Marketing Insights: B2B Trends in 2023
This blog takes you through some of the top-trending practices in the B2B marketing world. Discover guidelines, tips, and insights!
Small Business Support: The Five W’s of Social Media
Discover the why, who, where, what, and when key factors of a smart social media approach, and why this is essential for the ongoing success of your business in the digital world.
Tips for Developing an Export Marketing Plan
Canadian businesses exporting their products/services globally should develop an export marketing plan to set the path for optimal success. Learn more.
Customer Engagement in the Age of Social Distancing
Learn effective ways to stay engaged with your audience in a business world revolving around social distancing best practices during the COVID-19 pandemic.
Hold on to Your Marketing Team: New Research on AI and Marketing
The latest developments in artificial intelligence (AI) are influencing almost all aspects of business operations – including marketing.
Evaluating Your Marketing Approach
Over the past several years there has been a big shift in marketing. Businesses used to be able to rely on traditional outbound approaches – cold calling, mass mailers, etc. – to reach existing and prospective clients. These techniques worked in a selling environment where the customer had limited access to information and resources to…
10 Game-Changing Reasons to Adopt a CRM System
In a time when connectedness is the new norm, more and more teams are opting in to collaborative tools. These systems offer a wide range of benefits, but they all have a common goal — to improve your organization’s effectiveness and productivity. Any business can use a Customer Relationship Management (CRM) solution to systemize, automate,…
Influencer Marketing Trends for Social Media Success
The term “influencer marketing” has likely been mentioned around your strategy meetings. Who in your primary industry has a large and active following to whom they could positively promote your brand to help sell your product or service? No longer a social media fad, influencer marketing is rapidly being integrated into businesses’ digital marketing strategies….
CanExport: Export Marketing Grants for Canadian Businesses
Many Canadian firms have unrealized export potential. Canada’s sterling international reputation and strong business landscape should lend well to Canadian export success, yet many businesses do not leverage this opportunity. Whether it’s because of the upfront investment or effort required, Canadian businesses tend to shy away from international markets. Fortunately, Canadian government funding programs can…