Small Business Support: The Five W’s of Social Media
Discover the why, who, where, what, and when key factors of a smart social media approach, and why this is essential for the ongoing success of your business in the digital world.
Customer Engagement in the Age of Social Distancing
Learn effective ways to stay engaged with your audience in a business world revolving around social distancing best practices during the COVID-19 pandemic.
Public Relations in the Age of Social Media
Learn how social media connects businesses with their audiences and actionable steps for you to integrate social media into your PR strategy.
Innovation for Defence Excellence & Security: $945K for Datametrex AI
Toronto company Datametrex AI Ltd. has been awarded $945K from the federal government’s Department of National Defence (DND) to continue the company’s development of its social media discovery and monitoring platform. Funding comes from the DND’s Innovation for Defence Excellence and Security (IDEaS), a federal procurement program that supports the development of defence and security…
International Social Media Sites for Canadian Businesses Going Global
Social media marketing is one of the easiest and least financially-demanding strategies your company can use to support sales internationally. Developing a reputable, engaging brand on social sites will funnel traffic to your website and promote sustainable growth in foreign markets. If you have physical operations within the country, it can also help to bring…
What is Social Selling? A Look at the Future of Sales
Cold calling, phone calls, snail mail, and networking events; the traditional components of a sales process were tried and true. Then the Internet was invented and sales processes were changed forever. This article will reveal the impact of the Internet on sales and how it can be used to improve a business’ reach through new…
Social Media and Business: An Awareness and Engagement Tool
Social media offers businesses an opportunity to engage directly with customers in a cost-effective way. Businesses can now advertise their products or services on Twitter, LinkedIn, Facebook, and other smaller social media platforms. For many companies, however, they don’t know where to begin, or how to use each platform effectively. As much as social media…
HootSuite: Maximize Your Social Media Efforts
Marketing has shifted from a one-way communication effort from marketing firms, towards a seamless conversation between the company and its target market. Social media has made marketing a fluid, transparent public relations effort that should not be ignored. However, there are many social media platforms available and businesses find it difficult to stay active on…
5 Online Marketing Activities for Businesses on a Budget
Traditional marketing efforts have demanded high expenses and time requirements – two large barriers to entry for small businesses with limited budgets. But consumers are becoming less convinced by these traditional marketing techniques. Television commercials that would have worked well 15 years ago just aren’t having the same effect today. Why not? With the advancement…
Are You Handling Your Social Media Efficiently?
As online marketing continues to sweep the social media world like wildfire, it is becoming increasingly difficult to ignore its importance in business. Large companies are starting to create entire departments dedicated to managing their online presence. It’s not hard to believe that small businesses and entrepreneurs can fall into the gaping time pit that…