Over the past several years there has been a big shift in marketing. Businesses used to be able to rely on traditional outbound approaches – cold calling, mass mailers, etc. – to reach existing and prospective clients. These techniques worked in a selling environment where the customer had limited access to information and resources to…
UPDATE: The AgriMarketing program is now closed and not processing new applications. All applicants, even agricultural producers and processors are encouraged to use the CanExport program for all new applications. The Canadian International Grains Institute (Cigi) is a not-for-profit organization that provides pre-market and in-market technical support to those involved in the Canadian grain industry. For…
The term “influencer marketing” has likely been mentioned around your strategy meetings. Who in your primary industry has a large and active following to whom they could positively promote your brand to help sell your product or service? No longer a social media fad, influencer marketing is rapidly being integrated into businesses’ digital marketing strategies….
The Canadian ginseng sector is the largest field-grown horticultural export in North America. To continue market growth within the Canadian agri-food industry and enhance its competitiveness, the Ontario Ginseng Growers’ Association (OGGA) has received federal government funding support by way of export marketing grants. The Canadian Agricultural Partnership’s AgriMarketing program has awarded the Ontario Ginseng…
Many Canadian firms have unrealized export potential. Canada’s sterling international reputation and strong business landscape should lend well to Canadian export success, yet many businesses do not leverage this opportunity. Whether it’s because of the upfront investment or effort required, Canadian businesses tend to shy away from international markets. Fortunately, Canadian government funding programs can…
The AgriMarketing program is now closed and not processing new applications. All applicants, even agricultural producers and processors are encouraged to use the CanExport program for all new applications. The AgriMarketing Program is a Canadian government grant designed to support export expansion projects undertaken by agri-food and beverage companies. It offsets a portion of eligible…
UPDATE: The AgriMarketing program is now closed and not processing new applications. All applicants, even agricultural producers and processors are encouraged to use the CanExport program for all new applications. AgriMarketing is a Canadian government grant that supports international expansion projects undertaken by food and beverage businesses. Through the program, small and medium-sized businesses (SMEs) can…
The Canada Organic Trade Association (COTA) seeks to enhance the environment and people’s lives by promoting access to organic products. With an overarching goal to connect and support the Canadian organic supply chain, COTA focuses its activities in three key areas: government relations, consumer education, and global market development. Recently, COTA was awarded more than…
UPDATE: The AgriMarketing program is now closed and not processing new applications. All applicants, even agricultural producers and processors are encouraged to use the CanExport program for all new applications. Canada’s agriculture and agri-food industry is one of the country’s top export-oriented sectors. In 2016 alone, Canadian companies exported nearly $56 billion in products internationally and…
Please Note: Export Market Access is now closed and not accepting further applications. For trade show grants and other forms of export support, learn more about the CanExport program. When exploring new international markets, trade shows are an excellent opportunity to gain brand exposure with a physical presence. These events can help your business interact face-to-face with…