Tourism Growth Program
Receive up to $250K in Government Funding Support.
The Tourism Growth Program supports communities, SMEs and not-for-profit (NFP) organizations in developing local tourism products and experiences. The Reginal Development Agencies are working in collaboration with provincial and territorial governments and tourism partners to ensure the program is complementary to other supports for the tourism industry, helping to diversify regional economies and contributes to Canada’s economic growth.
This intake is for new applicants only.
Tourism Growth Program
Amount of Funding
- Up to 50% of total eligible costs to a maximum of $250,000.
- SMEs funding is normally a fully repayable, interest-free contribution.
- NFPs funding is normally a non-repayable contribution.
Tourism Growth Program
Eligible Applicants
Eligible applicants include:
- Incorporated SMEs operating in the tourist industry;
- Indigenous-owned businesses (including Indigenous sole proprietors) or Indigenous tourism organizations;
- NFP organizations (including tourism associations and economic development organizations); and
- Governments (municipal/provincial/territorial and related entities).
Tourism Growth Program
Eligible Activities
Tourism Business:
- improving/creating new or innovative tourism offerings or products;
- investing in digitization or technology integration to enhance productivity, sustainability, efficiency and/or competitiveness;
- developing and delivering new products, services or experiences to increase tourism activity outside of the traditional high season or to extend services year-round; and
- enhancing accessibility, creating a welcoming environment for diverse clientele.
NFP Tourism Organization:
- developing/implementing long-term tourism plans, based on research and market analysis;
- improving local assets, facilities, and/or planning for key active outdoor tourism experiences;
- facilitating the growth of off-season tourism;
- supporting the delivery of local community festivals and events that attract tourists to a destination; and
- developing/increasing capacity for tourism businesses to provide inclusive tourism experiences.
Eligible Costs:
- Machinery and equipment;
- Project facility and infrastructure leasehold improvements;
- Labour;
- Professional expertise;
- Marketing and outreach;
- Training; or
- Materials.
Tourism Growth Program
Program Deadline
- Projects cannot begin prior to September 17th, 2024 and must be completed by March 31, 2026.
- Application Deadline: September 17, 2024.
Speak with a member of our team to learn more.