Client Spotlight: Funding for No Fixed Address Health (NFA Health)

No Fixed Address Health (NFA Health), a creative marketing agency dedicated to transforming healthcare experiences, is driven to bridge the gap between healthcare providers and patients in meaningful ways. Led by President Dorothy Czylyski, NFA Health has consistently and strategically secured funding through Personnel Training and CanExport SMEs grants to fuel their growth, elevate client offerings, and expand into new markets. By leveraging these government grants, Dorothy has been able to enhance internal capabilities and set the stage for future expansion at a fraction of the cost. 

In this blog, read an up close and personal interview with Dorothy and learn how her company managed to secure these grants successfully. 

Investing in Effective Client Communication Through Training Grants 

Understanding and meeting the needs of healthcare clients requires more than just technical knowledge—it demands refined communication skills to engage clients effectively and meaningfully. Recognizing this, NFA Health applied for a training grant to fund an ongoing communications course for its employees to build these essential skills. 

This type of training is often costly, and the grant has been instrumental in covering these expenses. The course helps NFA Health’s team members present ideas, conduct meetings, and build stronger connections with clients. It goes beyond everyday interactions, equipping the team with tools for impactful storytelling and concise communication—skills essential for engaging clients and healthcare providers alike, and understanding the unique challenges they face. 

By investing in this training, NFA Health can differentiate itself from other marketing firms. Their enhanced ability to share insights and communicate outcomes persuasively gives them a competitive edge and fosters stronger, long-lasting partnerships. This is the kind of growth Dorothy envisions for NFA Health: growth that not only scales their capabilities but also strengthens their relationships with healthcare clients across the industry. 

The Canada Job Grant allocates upwards of $194M annually to support the upskilling of new and existing employees so that they can learn new skills and become more valuable to their organization. You can receive between 50-83% cost coverage on training costs. Get in touch with us today! 

Expanding Horizons with the CanExport Grant 

As a forward-thinking agency, NFA Health has always envisioned expanding their services to international healthcare markets. Their goal was to extend their impact beyond Canadian borders, offering their unique insights and creative expertise to clients in the US. However, moving into foreign markets is a challenging and resource-intensive process. The CanExport SMEs proved to be a crucial resource in helping NFA Health overcome these obstacles. 

The grant will enable them to cover essential expenses such as market research, promotional materials, and travel costs to attend conferences and meet clients across the border. For NFA Health, this means they can focus on strategically positioning themselves in new regions without compromising operational stability. With the support from CanExport SMEs, NFA Health can confidently expand its reach and start building a North American presence. 

The objective wasn’t just to increase its client base; with the NFA Health team having experience working with both US and Canadian healthcare clients, it was about unifying marketing strategy and materials across the North American market. With CanExport, they are taking the first significant step toward this goal. 

“We plan to reapply next year as well, given the opportunity it provides to expand our impact beyond Canada.” – Dorothy Czylyski, NFA Health 

Are you looking to expand your business across the border? Access up to 50% of costs to a maximum $50K in export grants by applying to the CanExport SMEs program.  

Rethinking Attitudes Toward Government Funding 

Many businesses share a common perception of government grants: they’re skeptical, assuming it’s unlikely to receive funds or that there must be a “catch.” Dorothy herself faced this kind of reaction from her finance and executive team, who questioned the feasibility of receiving ‘free money’ for business growth. “When I first discussed it with our finance team, there was a sense of disbelief and they asked, ‘What’s the catch?’” she explained. 

However, as Dorothy learned, the process isn’t just straightforward—it’s also highly achievable for businesses that meet the criteria and approach the application strategically. Working with grants has allowed NFA Health to grow with confidence, leveraging government funding to reach goals they might not have achieved otherwise. This experience has shifted Dorothy’s perspective and helped her realize that these grants are not only accessible but are designed to help businesses succeed when they make informed, strategic decisions. 

Take the Next Step with Us 

NFA Health’s experience underscores the value of government grants as a powerful tool for business growth. By investing in training and exploring international markets, they’ve been able to elevate their team’s capabilities and expand their reach. If you’re looking to unlock similar opportunities, we’re here to guide you through the funding landscape. With our expertise, you can confidently apply for grants that align with your goals and start realizing the potential for transformative growth. 

Reach out to us today to explore how we can support your business through funding opportunities and strategic advice.