Over the past several years there has been a big shift in marketing. Businesses used to be able to rely on traditional outbound approaches – cold calling, mass mailers, etc. – to reach existing and prospective clients. These techniques worked in a selling environment where the customer had limited access to information and resources to…
VoxNeuro has received financial support from the National Research Centre’s Industrial Research Assistance Program (NRC IRAP) to accelerate the company’s commercialization of the world’s first objective cognitive health assessments. The assessments use EEG-based neuroimaging to diagnose brain injuries in new ways. VoxNeuro received nearly $250K in Canadian research grants for technology that helps identify specific…
If you were around in the 1990s, you may have watched Gillian Anderson in The X-Files. Anderson played FBI Agent and medical doctor Dana Scully, the skeptical foil to Agent Fox Mulder (David Duchovny). While Mulder was a believer in all things occult and extra-terrestrial, Scully was analytical; she demanded scientific proof before she would…
FCA Canada recently received funding from the Ontario provincial government to support an investment in a new Vehicle Dynamics Simulator (VDS) lab that features the most advanced driving simulation technology in North America. FCA Canada, a subsidiary of FCA US, operates assembly facilities in Windsor and Brampton, Ontario; these facilities produce several Chrysler and Dodge…
Update: In response to COVID-19, the fourth intake period of SWODF/EODF is October 19, 2020 – December 1, 2020. The Community Economic Development Streams of the Southwestern Ontario Development Fund (SWODF) and the Eastern Ontario Development Fund (EODF) provide support to municipalities and not-for-profit organizations for projects and investments that spur economic development in southwestern…
Just one brief business interruption can be incredibly costly for an organization, often leading to serious reputational damages or long-term closures. Standard business interruption policies are vital in these instances, providing protection against a variety of common interruptions, including natural disasters, equipment damage, and vandalism. But what happens when one of your suppliers or customers…
Government funding for research and development (R&D) activities is widely popular. There are many different funding programs and mechanisms available to help businesses offset the costs (and risks) of engaging in R&D. This helps Canadian businesses to reduce the time it takes to develop a new product or service. Many businesses that we work with…
Global Affairs Canada has released Canada’s State of Trade, an evaluation of the country’s economic performance. The report highlights and assesses key developments in Canada’s international trade and examines domestic and foreign economic trends. According to the report, the global economy has seen weaker growth than in previous years; however, Canada’s exports and imports both…
Many businesses that Mentor Works deals with have heard of the two most popular research and development (R&D) funding programs: NRC’s Industrial Research Assistance Program (NRC-IRAP) and the SR&ED tax credit program. Both are valuable programs that support innovation and commercialization efforts. However, most of our clients are unaware of the wider range of programs…
When I was a high school student many years ago, a classmate visited my home one evening to ask if I would date him. When he smiled at me, I noticed a quantity of leafy greens stuck in his teeth. This detail – a small one, admittedly – suggested three things to me: First, he…