Traditional marketing efforts have demanded high expenses and time requirements – two large barriers to entry for small businesses with limited budgets. But consumers are becoming less convinced by these traditional marketing techniques. Television commercials that would have worked well 15 years ago just aren’t having the same effect today. Why not? With the advancement…
It is no secret that the Internet is being harnessed by the commercial sector worldwide. It opens up the global market to anyone with a computer and Internet access. But more than that, the Internet hosts many precious tools that all small businesses should be tapping into. Here are my top picks to get any…
As online marketing continues to sweep the social media world like wildfire, it is becoming increasingly difficult to ignore its importance in business. Large companies are starting to create entire departments dedicated to managing their online presence. It’s not hard to believe that small businesses and entrepreneurs can fall into the gaping time pit that…
Hosted in collaboration with Sustainable Development Technology Canada and Cleantech Group, the SDTC Cleantech Focus Canada event aims to emphasize the importance of clean technology development to Canada. As the second largest country in the world, Canada holds a large portion of the world’s natural resources. Innovative minds are actively developing new technologies to harness…
As the owner and general manager of your company, you are both the compass and the map to lead your workforce to success. As you realize this, it is perfectly normal to initially feel overwhelmed by the responsibility. However, if you focus on honing a few valuable skills and implementing them into your daily activities,…
If you are a small business in Ontario, there are several opportunities to attend a free one-day Tax Information Forum (TIF) event, focused on educating companies about key tax and business programs administered in Ontario. The TIF will host several seminars, informational booths, and opportunities to speak directly with Ontario Governmental specialists. Dates and Locations…
Business is a numbers game, but it’s comforting to know that you have some aces up your sleeve to keep your financial responsibilities from overwhelming you. Here are my 6 top financial lifesavers that should help to make your accounting a breeze: 1. Payroll Deductions On-Line Calculator Brought to you by the Canadian Revenue Agency…
In a couple of weeks, the Ontario Centres of Excellence will hold a two-day conference, hosting hundreds of exhibitors, as well as world-class keynote speakers and attractions all focused on developing for the future. The event hopes to network like-minded individuals, encourage innovation, and showcase the latest research and development projects and industry trends. Innovations…
On Friday, the Atlanta leadership event, Chick-fil-A Leadercast, will be shown in Cambridge, Ontario. The event will be broadcasted live to hundreds of venues around the world, showcasing some of the top global business leaders. If you are looking for insight on how to advance your skills through positive leadership, this is an event that…
Next month, innovative Canadian minds will gather to discuss Canada’s shift towards digitalization at the upcoming Canada 3.0 event in Stratford, Ontario. Speakers will showcase ideas, trends, and incite into the future of Canada’s online movement and infrastructure. By sharing ideas and knowledge, Canada 3.0 hopes to encourage new ideas and solidify Canada’s digital future….