Canadian Electric Vehicle (EV) Trends

Canada is poised to lead the global transition to zero-emission vehicles (ZEVs). With a federal commitment to achieve 100% new light-duty ZEV sales by 2035 and the Canadian Federal Budget 2024 emphasizing the EV sector as a governmental priority, the momentum is undeniable.  

This vision is further supported by significant investments, such as Honda Canada’s $15 billion initiative to establish Canada’s first comprehensive electric vehicle supply chain in Ontario, a milestone celebrated by Prime Minister Justin Trudeau and Ontario Premier Doug Ford. 

Did you know that the Federal Budget 2024 announced a new EV Supply Chain Investment Tax Credit? The EV Supply Chain investment tax credit is projected to cost $80 million over five years, starting in 2024-25. An additional $1.02 billion will be allocated from 2029-30 to 2034-35.  

A Variety of Powertrain Technologies 

As automotive manufacturers navigate the complex landscape of consumer demands and technological advancements, offering diverse electrified powertrains is essential. The types of electric and hybrid vehicle powertrains include: 

• Battery Electric Vehicle (BEV): Fully electric, relying on internal electric energy storage and requiring external recharging. 
• Fuel Cell Electric Vehicle (FCEV): Uses a fuel cell to power the electric motor, typically with compressed hydrogen, emitting only water and heat. 
• Plug-in Hybrid Electric Vehicle (PHEV): Combines electric and conventional powertrains, rechargeable through external sources. 
• Full Hybrid Electric Vehicle (FHEV): Operates on either a combustion engine, an electric motor, or both, offering flexibility and efficiency. 

Key Technological Developments 

• Energy Storage Systems: One of the main challenges for EV adoption is the range anxiety associated with battery life. Manufacturers are focusing on advanced lithium-ion batteries and exploring innovative materials like solid-state lithium metal, lithium-air, zinc-air, and magnesium-ion to enhance performance and range. 
• Electric Motor Systems: To make EVs a viable alternative to traditional vehicles, electric motors must deliver comparable performance with optimized energy use. The design and placement of these motors are crucial to achieving this balance. 
• Power Electronics Systems: Essential for hybrid vehicles, these systems manage the transition between electric and fuel-based power. Innovations in power electronics can significantly boost hybrid vehicle efficiency, encouraging broader adoption. 
• Charging Infrastructure: A robust and accessible charging network is critical. Home-based chargers need to be cost-effective and user-friendly, while public charging stations must be widespread and compatible with all EV types. The development of faster and more affordable charging solutions is a priority to alleviate consumer concerns about range and convenience. 

Overcoming Consumer Hesitations 

Despite the growing popularity of electric vehicles, several consumer hesitations remain that manufacturers and policymakers need to address to encourage wider adoption: 

• Range Anxiety: Fear of running out of battery power without access to a charging station is a significant concern. Advancements in battery technology and the expansion of charging infrastructure are essential to mitigate this issue. 

Ontario Vehicle Innovation Network (OVIN) recently announced the launch of its groundbreaking Advanced Charging and Vehicle-to-Grid (V2G) Stream under the R&D Partnership Fund. This strategic investment by OVIN, backed by the Ontario Government, is poised to increase the number of charging stations across the province. 

• Charging Time: The time it takes to charge an EV compared to refueling a gasoline vehicle is seen as a drawback. Innovations in fast-charging technology and the development of more high-speed charging stations can reduce this hesitation. 

• Initial Cost: The upfront cost of EVs is higher than that of traditional vehicles. However, government incentives, tax credits, and the decreasing cost of batteries over time are making EVs more affordable. 

There are many automotive funding opportunities available for Canadian businesses. Explore our industry-specific funding directory today! 

• Maintenance and Repair: Uncertainty about the maintenance and repair of EVs compared to conventional vehicles can deter potential buyers. Increasing the availability of trained technicians and service centers can address this concern. 
• Model Variety: Limited choices in EV models can be a barrier for some consumers. As more manufacturers enter the EV market and diversify their offerings, this hesitation is likely to diminish. 

The Path to Mass Adoption 

While hybrid vehicles currently serve as a bridge to a fully electric future, the long-term goal is widespread adoption of pure electric powertrains. According to industry forecasts, by 2030, battery electric vehicles (BEVs) could account for 26% of new vehicle sales, with plug-in hybrids at 24%. By 2040, the market is expected to shift even further, with BEVs comprising 30% of global sales, indicating a steady move away from internal combustion engines. 

Strategic Investments 

Did you know that through OVIN’s funding support, nearly $111.8M was awarded towards research and development in the automotive industry? With such active funding, we can expect major developments within the automotive sector in the coming years.  

• Integration with Renewable Energy: Integrating EV charging infrastructure with renewable energy sources like solar and wind can make the overall system more sustainable. Investments in smart grid technology and energy storage solutions will be crucial to manage the increased demand on the electricity grid and ensure that EVs are powered by clean energy. 
• Collaboration and Partnerships: Collaboration between automakers, technology companies, and government bodies can accelerate the development of EV technologies. Joint ventures and partnerships can pool resources and expertise, leading to faster innovation and market penetration. 
• Workforce Development: Training programs to equip the workforce with the skills needed for EV manufacturing and maintenance are vital. Investing in education and vocational training can ensure a steady supply of qualified professionals to support the growing EV industry. 
• Incentives and Government Support: Leveraging government grants, loans, and incentives can offset the initial costs of R&D and infrastructure development. Companies should actively seek out and utilize these funding opportunities to boost their innovation capabilities and market competitiveness.

Upgrade your Automotive Business with Funding 

Canada’s ambitious goals and substantial investments are setting the stage for a revolution in the automotive industry. By leveraging diverse powertrain technologies and focusing on key advancements in EV technology, Canada is not only addressing current consumer demands but also paving the way for a sustainable and electrified future. Canada’s automotive industry is poised for a revolution, thanks to ambitious goals and substantial investments. Diverse powertrain technologies and advancements in EV technology are key focuses, addressing current demands and driving towards sustainability. Collaboration between government, manufacturers, and tech developers is vital for achieving a zero-emission transportation landscape by 2035. 

As Canada’s leading government grant writing service, we specialize in identifying tailored grants and navigating the complexities of government funding. With industry expertise and a deep understanding of the EV sector, we provide early application support, maximizing success in competitive funding intakes.  

Our proven track record reflects our ability to secure grants for various businesses, thanks to meticulously crafted, tailored strategies that align with specific program requirements and business goals. Contact us to capitalize on EV industry opportunities, secure funding, and drive innovation towards a sustainable future.