Unlocking New Markets: The Grow Ontario Market Initiative 

The Grow Ontario Market Initiative (GOM) provides critical support to Ontario’s agri-food businesses, helping them to seize new market opportunities and expand their reach domestically and internationally. Tailored to the needs of primary producers, food processors, and industry organizations, the GOM initiative offers cost-share funding for market analysis, planning, new product development, and marketing. This program is designed to propel Ontario’s agricultural sector to new heights and align with the goals of the Grow Ontario Strategy, which aims to increase the province’s agriculture and food exports by 8% annually. 

Program Details 

The Grow Ontario Market Initiative offers eligible businesses and organizations up to 50% cost share for approved expenses. Primary producers and food and beverage processors can access up to $60,000 in funding, while sector organizations can receive up to $125,000. This funding is vital for businesses looking to undertake significant projects that can enhance their market presence and competitiveness. 

Supporting Simcoe North’s Agri-Food Sector 

The initiative is already making a tangible impact in communities like Simcoe North, where several local agri-food businesses have received funding to help them expand their market reach.  

“Our government is proud to support Ontario’s agri-food organizations and creating the right conditions for businesses to grow and succeed. This initiative will help these three businesses in Simcoe North expand, supporting their growth and enhancing their competitiveness.”

– Jill Dunlop, MPP for Simcoe North.

Here’s a closer look at the projects in Simcoe North that have been approved for funding: 

• Ontario Maple Syrup Producers’ Association in Wyebridge has been awarded up to $49,000 to develop and implement a targeted marketing campaign aimed at expanding the maple syrup market in Ontario. 

• Leadbetter Foods Inc. in Orillia has received up to $38,362 to support the creation of marketing materials, including banners, flyers, and branded attire. The grant will also cover booth design, construction, and transportation for up to two trade shows, positioning the company to tap into new markets. 

• DWN Craft Chocolatier in Orillia has secured up to $12,775 to develop a food safety plan, review U.S. ingredient labels, and register products. Additionally, the funding will enable participation in a major trade show and the design of marketing materials to introduce their products to the U.S. market. 

Success Stories 

The Grow Ontario Market (GOM) Initiative is driving success stories across the province, significantly contributing to the expansion of Ontario’s agriculture and food businesses. Lisa Thompson, Ontario’s Minister of Agriculture, Food, and Rural Affairs, highlighted the program’s early success, noting its tangible impact on the province’s agri-food sector within its first year. Businesses like Leadbetter Foods are among the many beneficiaries, using the funding to support strategic growth and deliver regional benefits. 

Doug Alexander, Vice-President of Sustainability and Government Relations at Leadbetter Foods, shared how the GOM Initiative is fueling their expansion efforts: 

 “Operating two federally inspected meat plants in Orillia, Leadbetter Foods has been producing locally crafted bacon, cowboy steaks, and burgers for nearly 100 years. With the support of a grant of $38,362 from the Grow Ontario Market fund, we are investing in U.S. export development to bring our premium meat products to American meat lovers everywhere, aiding in securing jobs in Orillia.” 

Exploring More Agri-Food Grants 

The GOM Initiative one of many vital tools for Ontario’s agri-food sector, enabling businesses to expand their horizons and tap into new markets. By offering significant financial support for market development, the program is helping to ensure that Ontario remains a leader in agricultural innovation and competitiveness. 

The GOM Initiative is supported by the Sustainable Canadian Agricultural Partnership (Sustainable CAP), a collaborative initiative spanning 2023-2028. This five-year, $3.5-billion investment by federal, provincial, and territorial governments aims to enhance the competitiveness, innovation, and resilience of Canada’s agriculture, agri-food, and agri-based products sector.  

Visit our SCAP page to access various grants within the agricultural sector with dedicated grant programs specific to your province.   

To maximize your chances of success and save time, contact us at Mentor Works, A Ryan Company. With an 86% success rate, 95% estimated time savings, and over 20 years of experience, we are here to support your application process. Let us help you secure the funding you need. Reach out to us today!