Tourism Growth Program
Receive up to $250K in Government Funding Support.
FedDev recently announced a new program to support communities, small- and medium-sized businesses and not-for-profit organizations in developing local tourism products and experiences. The Tourism Growth Program will support local tourism projects that will position Canada as a destination of choice for domestic and international travelers.
Tourism Growth Program
Amount of Funding
- For-Profit Businesses: Interest-free and repayable contribution up to $250K for support of up to 50% of eligible project costs.
- Not-for-Profit Organizations: Non-repayable contribution up to $250K for support of up to 50% of eligible project costs.
Tourism Growth Program
Eligible Applicants
Eligible applicants include:
- Incorporated small- and medium-sized enterprises (SMEs) operating in the tourism industry;
- Indigenous-owned businesses (including Indigenous sole proprietors) or Indigenous tourism organizations;
- Not-for-profit organizations (including tourism associations and economic development organizations); and
- Governments (municipal/provincial/territorial and related entities).
Ineligible Applicants: restaurants and food service, hotel chains, retail sector, private leisure facilities/ event venues.
Tourism Growth Program
Eligible Activities
Eligible activities under this program includes projects focused on:
- Supporting the Indigenous tourism industry;
- Increasing tourism benefits for communities by driving visitation from urban areas to rural areas;
- Supporting economic, environmental and cultural sustainability;
- Supporting active outdoor experiences (e.g., projects that provide more opportunities for physically active tourism offerings such as rock-climbing, trails, watersports, etc.);
- Extending the tourism season (e.g., projects that promote and/or develop product, services or experiences with an aim of increasing tourism activity outside the traditional high season or extending their services year-round); and
- Complementing support provided through provincial programs.
Example Projects
Supportable activities could include:
- Improving/creating new or innovative tourism offerings or products
- Investing in digitization or technology integration to enhance productivity, sustainability, efficiency and/or competitiveness
- Developing and delivering new products, services or experiences to increase tourism activity outside of the traditional high season or to extend services year-round
- Enhancing accessibility, creating a welcoming environment for diverse clientele
Tourism Growth Program
Program Deadline
Opening February 15th, 2024. Accepting application on an ongoing basis.